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MARMITE - GENE PROJECT

MARMITE - GENE PROJECT

Love it? Hate it? Well it turns out the answer’s in your genes.

Marmite is in your DNA
— SKY NEWS
Marmite preference is all down to your genes.
— VICE
Love it or hate it, IT’S in your DNA
— THE TIMES

We launched TasteFace. An app that used AI to find out if you’re a lover or a hater way before AI was cool.



Cannes Lions Gold / Creative Data
Cannes Lions Silver / Direct
Cannes Lions Shortlist / Brand Experience
Cannes Lions Shortlist / Brand Activation
Cannes Lions Shortlist / Direct
Clio Awards Grand Prix / Integrated
Clio Awards Gold / Innovation
D&AD Graphite Pencil / PR
D&AD Graphite Pencil / Direct
D&AD Graphite Pencil / Writing
D&AD Wood Pencil / Branding
D&AD Wood Pencil / Direct
D&AD Wood Pencil / Integrated
The One Show Merit / Integrated
The One Show Merit / Brand Transformation
British Arrows Gold / Food
British Arrows Silver / Integrated
Campaign BIG Gold / Grocery & Soft Drinks
Campaign BIG Shortlist / Integrated – Digital
Campaign Magazine / #3 Campaign of the Year
Campaign Magazine / Top 10 Digital Innovations
Campaign Tech Awards Winner / AI – Experimental Tech
COGS Awards Grand Prix / Innovation
BIMA Awards Gold / Innovation
Creative Review / Digital Craft, Tech & Innovation
Creativepool Annual Silver / Innovation – People's Choice
Microsoft AI Summit / Featured Speaker