IKEA - HUS OF FRAKTA — JAKE HAYNES

The luxury boutique for the most iconic bag in the world.

“IKEA’S BLUE BAG GOES LUXURY”

— HIGHSNOBIETY

“Ikea opens shop dedicated to its famous blue bag”

— the guardian

“iconic blue bags get haute couture treatment”

— TIME OUT

Creative Review Winner / Installations
Clio Awards Bronze / Use of Fashion & Beauty
One Show Merit / Spatial Design, Experiential & Immersive
D&AD Shortlist / Retail Activations
Campaign Magazine / Top 5 Live Experiences
AdAge / Editor’s Pick