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ABOUT

Hello there.

 
 

Freelance creative director and hybrid creative, currently at Uncommon.

Makes fresh, famous, beautifully crafted work that doesn’t smell like advertising.

Worked at Mother, Wieden+Kennedy, 72andSunny and R/GA, creating for Nike, IKEA, EA Sports, Netflix, Adidas, PlayStation, KFC, Uber, Marmite and more.

Shown up in TIME, BBC, CNN, The Guardian, The New York Times, Wired, IGN, Rolling Stone, Highsnobiety, National Geographic, Know Your Meme - and thousands more.

Bagged a few awards along the way - thanks to some of the best teams in the game.

THE WEBBY AWARDS
Winner – Digital Campaign – IKEA: The Co-worker
Winner – People's Voice – Digital Campaign – IKEA: The Co-worker
Winner – People's Voice – Best Viral PR Campaign – IKEA: The Co-worker
Nominee – Integrated Mobile Experience – EasyJet: Look&Book

CREATIVE REVIEW
Winner – Annual Awards – PR – IKEA: The Co-worker
Winner – Annual Awards – Creative Effectiveness – IKEA: The Co-worker
Winner – Annual Awards – Installations – IKEA: Hus of Frakta
Winner – Annual Awards – Most Creative Brand – IKEA
Winner – Annual Awards – Most Creative Agency – Mother
Winner – Annual Awards – Digital – Marmite: Gene Project
Winner – Best Ad Campaign 2024 – IKEA: The Co-worker

CLIO AWARDS
Grand Prix – Integrated – Marmite: Gene Project
Gold – Innovation – Marmite: Gene Project
Bronze – Use of Fashion & Beauty – IKEA: Hus of Frakta
Bronze – Social Good – Allianz x IPC: Day 1 Done
Bronze – Social Media – Allianz x IPC: Day 1 Done

D&AD
Graphite Pencil – PR – IKEA: The Co-worker
Graphite Pencil – PR – Marmite: Gene Project
Graphite Pencil – Direct – Marmite: Gene Project
Graphite Pencil – Writing – Marmite: Gene Project
Wood Pencil – Branding – Marmite: Gene Project
Wood Pencil – PR – Marmite: Gene Project
Wood Pencil – Direct – Marmite: Gene Project
Wood Pencil – Integrated – Marmite: Gene Project
Shortlist – Integrated – IKEA: The Co-worker
Shortlist – B2B – IKEA: The Co-worker
Shortlist – Virtual Activations – IKEA: The Co-worker
Shortlist – Retail Activation – IKEA: Hus of Frakta

CANNES LIONS
Gold – Creative Data – Marmite: Gene Project
Silver – Direct – Marmite: Gene Project
Bronze – Gaming – IKEA: The Co-worker
Bronze – Direct – Marmite: Gene Project
Shortlist – Events & Stunts – IKEA: The Co-worker
Shortlist – Digital Platforms – IKEA: The Co-worker
Shortlist – Direct – IKEA: The Co-worker
Shortlist – Brand Experience – IKEA: The Co-worker
Shortlist – Brand Experience – Marmite: Gene Project
Shortlist – Brand Activation – Marmite: Gene Project
Shortlist – Direct – Marmite: Gene Project

EPICA AWARDS
Grand Prix – Digital – IKEA: The Co-worker
Gold – Retail Services – IKEA: The Co-worker

THE DRUM AWARDS
Chair’s Award – IKEA: The Co-worker
Gold – Metaverse – IKEA: The Co-worker
Gold – Media Innovation – IKEA: The Co-worker
Silver – PR – IKEA: The Co-worker

CREATIVE CIRCLE
Shortlist – Digital – User Participation – IKEA: The Co-Worker
Shortlist – Event/Experience – Virtual Experience – IKEA: The Co-Worker
Shortlist – Gaming – Brand Integration – IKEA: The Co-Worker
Shortlist – Gaming – Culture – IKEA: The Co-Worker
Shortlist – PR & Social – Events & Stunts – IKEA: The Co-Worker
Shortlist – PR & Social – Use of Low Budget – IKEA: The Co-Worker

CAMPAIGN BIG AWARDS (UK & GLOBAL)
Gold – Grocery & Soft Drinks – Marmite: Gene Project
Gold – Consistent Creative Excellence – IKEA x Mother
Silver – Print – Campaign: Cakes
Finalist – Gaming – IKEA: The Co-worker
Shortlist – Original Idea – Best Use of Digital Tech – IKEA: The Co-worker
Shortlist – Best Use of Digital – Original Idea – EasyJet: Look&Book
Shortlist – Integrated – Digital – Marmite: Gene Project

CAMPAIGN MAGAZINE
Campaign of the Year – O2: Be More Dog
#3 Campaign of the Year – Marmite: Gene Project
Top 5 Digital Innovations – IKEA: The Co-worker
Top 5 Live Experiences – IKEA: Hus of Frakta
Top 10 Digital Innovations – Marmite: Gene Project
Top 20 Film Ads – KFC: BBQ Season Is Here
Top 20 Film Ads – M&S: Pump Fiction
Pick of the Week – IKEA: The Co-worker
Pick of the Week – KFC: BBQ Season Is Here
Pick of the Week – Nike: Ask Our Athletes
Pick of the Week – Compare The Market: Meerkat Music
Ad of the Day – Nike: Ask Our Athletes

THE ONE SHOW
Merit – Spatial Design, Experiential & Immersive – IKEA: Hus of Frakta
Merit – Integrated – Marmite: Gene Project
Merit – Brand Transformation – Marmite: Gene Project
Shortlist – Fusion Pencil – Allianz x IPC: Day 1 Done
Shortlist – Health & Wellness – Allianz x IPC: Day 1 Done

BRITISH ARROWS
Gold – Food – Marmite: Gene Project
Silver – Integrated – Marmite: Gene Project
Shortlist – Film – KFC: BBQ Season Is Here
Shortlist – Film – M&S: Pump Fiction

CAMPAIGN TECH AWARDS
Winner – AI – Experimental Tech – Marmite: Gene Project
Finalist – Innovation – EasyJet: Look&Book

COGS AWARDS
Grand Prix – Innovation – Marmite: Gene Project

BIMA AWARDS
Gold – Leisure, Sport & Travel – EasyJet: Look&Book
Gold – Innovation – Marmite: Gene Project

ADCN AWARDS
Finalist – Film – World of Tanks: Holiday Ops

DAVID REVIEWS
Pick of the Day – World of Tanks: Holiday Ops

THE DRUM
Ad of the Day – KFC: BBQ Season Is Here
Editor’s Pick – Nike: Ask Our Athletes

PR WEEK
Pick of the Month – Gymbox x Morley’s

THE LOERIES
Bronze – Motion Graphics – Allianz x IPC: Day 1 Done

ADC AWARDS
Shortlist – Design for Good – Fusion Cube – Allianz x IPC: Day 1 Done

SHANGHAI INTERNATIONAL AD FESTIVAL
Silver – Digital Experience – EasyJet: Look&Book

MARKETING SOCIETY BRAVE AWARDS
Winner – Enhancing Customer Experience – EasyJet: Look&Book

CREATIVEPOOL ANNUAL
Silver – Innovation – People's Choice – Marmite: Gene Project

FEATURED SPEAKER / SHOWCASE IN
Facebook EMEA Travel Summit – London Tech Week
Microsoft AI Summit – Facebook Cannected – EasyJet: Look&Book
Microsoft AI Summit – Leading Transformation with AI Conference – Marmite: Gene Project

CANNES YOUNG LIONS
Finalist – Cyber
Finalist – Cyber

D&AD NEW BLOOD
Best In Show

 

Say hi 👋

jakehaynes92@gmail.com

+44 (0)7415 854741